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6 tips on how to succeed in your imported goods store

6 tips on how to succeed in your imported goods store


This post is also available in: English Português (Portuguese (Brazil)) Español (Spanish) Français (French) 日本語 (Japanese) 繁體中文 (Chinese (Traditional))

Having an imported goods store can be an extremely profitable business, but to be successful, you need to have solid planning and implement effective strategies. With that in mind, ViajaBox will share some important tips that will help you succeed in your store.

1 – Choose your products wisely

The choice of products is one of the most important factors for the success of an imported goods store. You should choose products that are in high demand and can be sold at a competitive price. In addition, it is important to choose reliable suppliers who can provide quality products that meet your needs.

One of the best directions you can take is in creativity. All right, we agree that a store selling the latest generation of iPhones or Nike products is enough to make anyone’s eyes water, and you can follow this path without any problem because in the market there is room for everyone who knows what they are doing.

But a store that emerges to meet a needy demand for products, stands out so much that it sets its own prices. You get a head start into an unexplored horizon, learn how to import niche products, analyze customer feedbacks, and bring in new products. By then, you will have gained many loyal customers and your business will be self-sufficient.

2 – Know your target public

It is important to know your target audience and understand their buying habits and preferences. This will allow you to select products that meet their needs and offer a personalized shopping experience. Do market research, analyze trends, and keep an eye on the buying behavior of your audience to adjust your product mix and marketing strategies.

3 – Create a strong brand

Having a strong brand is essential for the success of any business. You must create a brand that is recognized and valued by your target audience. This includes having a memorable name, an attractive logo, and a well-designed website. In addition, it is important to provide excellent customer service and ensure that your customers are satisfied with your products and services.

4 – Develop an effective marketing strategy

An effective marketing strategy is essential to promote your imported goods store and attract new customers. You can use various strategies, such as social media marketing, email marketing campaigns, paid advertisements, and others. Be sure to track your results and adjust your strategies accordingly.

Try to pay special attention to the most famous social networks of the moment, always have an account on these networks and try to move them regularly, obeying the times of greatest flow on each network. Have in your team, experts who understand algorithms and are effective in producing content consistent with your target audience within each platform.

5 – Offer excellent customer service

Customer service is critical to the success of any business. Ensure that your staff is always prepared to help your customers and respond to questions and doubts quickly and efficiently. Also, offer fair and easy-to-understand return policies to ensure customer satisfaction.

6 – Perfect your logistics

Logistics is a fundamental part of your import business. Make sure you have an efficient inventory management system and a reliable, fast shipping and delivery process, and try to work with more than one shipping company to have options in times of emergency and for when you need to ship items with different weights and volumes than conventional ones.

It is important to make sure that your products reach your customers in good condition and on time.


The success of an imported goods store depends on several factors, including the choice of products, understanding the target audience, creating a strong brand, an effective marketing strategy, excellent customer service, improved logistics when implementing, and of course the search for knowledge is key to developing a project.

ViajaBox has an import course available that can help you in your entrepreneurial journey. With this information, you can mature your ideas and start developing your own business, and you can be part of the group of people who have had their financial realities totally transformed by importing.

Comment below what you thought of these tips!


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